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Dr. ANKITA SHARMA

Speciliazation: Marketing
Qualifications: MBA, PhD
Campus: DELHI NCR CAMPUS

Dr. Ankita Sharma specializes in Marketing and holds an MBA from IBS Hyderabad. She earned her Doctorate in Management from GLS University, Ahmedabad. Her research focuses on consumer behavior, OTT platforms, mobile wallets, sustainability, and climate change. Dr. Sharma has numerous publications in international journals. Since 2023, she has been a key member of Christ (Deemed to be University), Delhi NCR Campus, contributing to the academic community.

Educational Details

  • PhD 2023

    PhD

    GLS University

  • PG 2011

    MBA

    The ICFAI Foundation for Higher Education

  • Degree 2009

    BBA

    Guru Gobind Singh Indraprastha University

  • 2023

    Date Of Publication: 06-Jun-2023

    Name of Journal: Marketing Intelligence & Planning

    Volume No/Issue No/Page No: // -

  • 2024

    Type of the Program: Conference

    Role: Presenter

    Title: Can travel go virtual? Understanding factors influencing the consumers intention to travel in metaverse

    Date: 2024-01-18

    Organising Institution: MICA Ahmedabad

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Analysing the influence of social media on the rise of OTT Platforms: A Comprehensive Analysis of Violence, Crime Stories and Viewer Engagement

    Date: 2024-01-18

    Organising Institution: MICA

    Level: International

  • 2023

    Name of the Workshop/FDP/Training Programme: Applications of Python in business and management

    Name of the Organiser: Christ University Delhi NCR campus

    Level: Institutional

    Role: Participant & Presenter

    Date: 2023-07-01 00:00:00

    Name of the Workshop/FDP/Training Programme: Tech savvy educators:embracing digital tools for enhanced teaching and learning

    Name of the Organiser: Christ University Delhi NCR campus

    Level: Institutional

    Role: Participant

    Date: 2023-06-21 00:00:00

  • 2020

    Name of the Awards/Achievements/Others: Best Research Paper Award

    Description: Title: Experiencing The ?Switch?: Demystifying the Switching Behavior in the Indian M-Wallet Sector.

    Organisation: Indian Institute of Management, Kozhikode

    Month/Year: 15 December 2020

  • 2019

    Name of the Awards/Achievements/Others: Best Paper (runner up)

    Description:

    Organisation: MICA, AMA SHETH FOUNDATION

    Month/Year: 07 January 2019

    Name of the Awards/Achievements/Others: "Market Master" Title

    Description: Marketing Challenge - The University of Tennessee Knoxville

    Organisation: MICA, AMA SHETH FOUNDATION

    Month/Year: 06 January 2019