Dr. SMRITI MATHUR
Speciliazation: Commerce
Qualifications: MCom, PhD
Campus: DELHI NCR CAMPUS
Dr. Smriti Mathur is a distinguished academic in the MBA department at Christ University, Delhi NCR Campus. She is deeply engaged in research and regularly attends conferences to expand her knowledge. Her research papers are published in top journals like ABDC, Web of Science, Scopus, and UGC-CARE. Dr. Mathur has won two Best Paper awards for her academic contributions. Her current research interests include digital marketing, consumer behavior, green marketing, and marketing technology. She was involved in an international project as an Academic Associate, developing content for Cost and Management Accounting. Dr. Mathur holds a patent and serves on the editorial boards of high-impact marketing journals. She also reviews for prestigious journals, such as the International Journal of Consumer Studies and the Journal of Retailing and Consumer Services. Additionally, she is a member of the American Marketing Association.
Educational Details
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PhD 2019
PhD
University of Lucknow
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PG 2014
MCom
University of Lucknow
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Degree 2012
BCom (Hons)
University of Lucknow
Participation in Seminars/Conferences/Symposium
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2024
Date Of Publication: 15-Mar-2024
Name of Journal: Prabandhan: Indian Journal of Management
Volume No/Issue No/Page No: 17/3/26 - 47
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2023
Date Of Publication: 10-Sep-2023
Name of Journal: Engineering, Construction and Architectural Management
Volume No/Issue No/Page No: // -
Participation in Conferences/Seminars/Symposium
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2023
Type of the Program: Conference
Role: Presenter
Title: Continuance Intention of ChatGPT Use by Students
Date: 2023-12-15
Organising Institution: IIM NAGPUR
Level: International
Participation in Workshops/FDPs/Training Programmes
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2024
Name of the Workshop/FDP/Training Programme: Smart Investing
Name of the Organiser: SCHOOL OF BUSINESS AND MANAGEMENT (MBA)
Level:
Role: Participant
Date: 2024-04-04 00:00:00
Name of the Workshop/FDP/Training Programme: 3-Day Intensive Research Training Workshop hosted by CAPS
Name of the Organiser: Christ University
Level: Institutional
Role: Participant
Date: 2024-01-04 00:00:00
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2023
Name of the Workshop/FDP/Training Programme: Quality Assurance for Accreditations
Name of the Organiser: Christ University
Level: Institutional
Role: Participant
Date: 2023-12-12 00:00:00
Awards/Achievements/Others
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2024
Name of the Awards/Achievements/Others: Reviewer Certificate
Description:
Organisation: Cogent Business and Management
Month/Year: 05 January 2024
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2023
Name of the Awards/Achievements/Others: Panelist in Two Day National Seminar on Building Startup Ecosystem and Incubation Centers for Sustainable Livelihood Development in Youth
Description: Recognized for being the Panelist in ICSSR Sponsored National Seminar
Organisation: Manav Rachna International Institute of Research and Studies
Month/Year: 01 September 2023